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Takes has taken the North American continent by storm, quickly climbing from obscurity to popularity. Takes are shaped like small tortillas and seek to be viewed as a type of chip in the snack market.
Snack History participates in the Amazon Associate and eBay Partner Network programs and receives earnings from qualifying purchases. Takes is owned by Barrel, a subsidiary of Group Bimbo, one of the words the largest baking companies.
While it does not appear that Takes manufacturer, Barrel, gives out its sales information, the Barrel company did win an innovation award for Takes from an organization called Nielsen that had a requirement of a product that generated a minimum of $50 million in first-year sales in the U.S. market while sustaining at least 90 percent of those sales in the second year. Takes was originally intended by Barrel to be aimed towards the Hispanic demographic of the snack market, as lime flavor is popular in regions around Mexico and Central America.
Some have suggested that the tendency for Takes to be spicy and sour creates an urge to keep eating, in contrast to more cheesy snack products such as Cheetos or Smart food Popcorn. Takes appears to be most well known for its flavor Fuel, and its corresponding purple colored packaging that has become a familiar sight to its fans.
Takes has engaged in a limited amount of advertising, such as a smattering of tours and commercials. Takes YouTube channel shows 28 videos at the time of this writing in late 2019, with some of those videos being short commercials, others more full-fledged commercials, and some tours and promotional stuns to promote the Takes brand.
If Takes chooses not to engage in sponsorship, it would be in sharp contrast to a snack brand such as Slim Jim, that thrives on funding things such as sponsorship for extreme sports or actions sports, although Takes has themes of intensity that they project at greater lengths than most snack brands. Takes however sought sales growth from finding customers inside places like gas station stores, so perhaps marketing to the Takes brand is not as critical in terms of commercials or sponsorship of others; Or perhaps the brand is still young and is bidding its time before going for larger scale promotional activity.
Takes has enjoyed a degree of success from breaking into a little known area of the snack and candy industry and finding its place there. Barrel is owned by Group Bimbo, a large Mexican multinational food manufacturing company.
Group Bimbo has a small polar bear as a mascot and is known for being one of the largest food manufacturers in the world, operating some of the largest bakeries in the United States, Mexico, Canada, Chile, Peru, Colombia, and Spain as of 2019. Takes was introduced into the American snack market in the year 2006, where it quickly became popularized in the U.S.
Several sources report that the inventor of Takes is an individual named Morgan Sanchez, but little information to confirm this exists. Takes may have been invented by someone in the employ of the company Barrel, who appears to have owned the product since its beginnings.
This version has a blue bag with the picture of hot sauce and fire, and it already gives a hint of what's to come before eating Takes Wild. The color of Takes Wild's tortilla chips are orange-red and are coating with flakes of some type of spice.
For this review, we will cover Takes Fuel, which comes in the brand's famed purple packaging. Takes Fuel is not the hottest food item ever created, but it is very spicy and produces a strong chemical heat reaction in your mouth.
This snack does deliver on its promise to give a hot chili pepper and lime flavor experience. Seeing this bright white bag of guacamole avocado greenish tortilla chip makes my mouth water a bit.
The red bag with the picture of a habanero pepper and lime indicates what’s to come before eating, a spicy experience. The color of Takes nitro habanero lime is a fiery red, and hints at the fact that it’s a hot snack.
Within the first few bites of this spicy tortilla chip, you instantly taste the lime attempting to overpower the flaming hot spice. The dark green bag with a fire symbol indicating that it is extremely hot is not as accurate as I had expected.
Barrel’s Takes are a riff on the Uber popular gas station delicacy, the Aquino. For those of you completely oblivious to gas station food, or Mexican cuisine (flats), Iquitos usually consist of corn tortillas filled with meat/cheese, rolled into cylinder shapes and then deep-fried.
Barrel’s Takes aren’t filled with anything, but they are corn tortilla chips that have been rolled tight, deep-fried and then seasoned. Barrel blasts us with the most Maximus flavor onslaught that we have encountered in quite some time.
The chips do bring the heat, but not in the form of the deliciously fruity (and of course spicy) habanero Chile pepper. Rather, this seasoning tasted more like an extremely acidic, and spicy version of the classic Chile Limón flavor.
Toss in a subtle layer of vegetal cucumber notes, and we’ve got something more unique than the neon green seasoning on our hands. We simply do not love the shape, crunch or consistency of rolled tortilla chips, which of course includes Barrel’s Takes.
Barrel is a unit of the famous Group Bimbo Company, who are also owners of many other popular Mexican brands. Group Bimbo purchased a snack factory in Querétaro during the late 70s which later became known as Barrel when the famous title was born on February 9th, 1978.
Yesterday, I took my 10-year-old daughter to Urgent Care in Lancaster with extreme stomach pain (two days off and on). After the Dr. evaluated her stomach and ran urine tested, she checked for tenderness, she found the area that was causing my daughter the pain.
(Keep in mind that we are pretty consistent with eating healthy and my daughter was having about 3 small bags of takes a month.) The toddles teeth failed to grow because even his gums were affected and now the toddler is at The Children’s Hospital in LA undergoing chemo.
Dr. Robert Latter, an emergency medicine physician for Leno Hill Hospital in New York, said, “A number of patients who have consumed Cheetos in excess have complained of pain in their upper abdomen, rising up into their chest, likely due to the red peppers and spice contained in the snack.” St. Louis Children’s Hospital pediatrician Dr. Kathleen Bertelsmann says Flaming’ Hot Cheetos contain a lot of red food dye and when kids eat large amounts of them, eventually it turns their stool bright red or orange.
“Flaming’ Hot Cheetos is one food that people will eat enormous amounts of and will see a change in their stool.” Bertelsmann says parents could use this as a teaching moment, talking with their kids about gluttony and eating things in moderation.
Some scientists and doctors cite the addictive qualities of food products like Cheetos as one reason why children may overeat them. “It’s something that has been engineered so that it is fattier and saltier and more novel to the point where our body, brain, and pleasure centers react to it more strongly than if we were eating, say, a handful of nuts,” Ashley Earhart, a clinical psychology professor at the University of Michigan, told the Chicago Tribune.
When it comes to savory snacks, I'll always reach for a hot chip before anything plain. Spicy chips have become so popular recently that brands are coming out with new versions, spicier coatings, or, in the case of these limited-edition Takes, ones that change color.
Takes are rolled tortilla chips that are usually covered in a zesty or spicy seasoning. The rolled chip packs an extra crunch and holds onto so much flavor that they're not for the faint-hearted when it comes to spice.
Some original flavors include fuel, nitro, and guacamole, but the new limited-edition chips come in volcano quest and scorpion BBQ. The volcano quest chips start off with an orange color and then turn into a green color, and the scorpion BBQ start and red then turn to blue.
A tropical fungus has adapted to infect ants and force them to chomp, with surprising specificity, into perfectly located leaves before killing them and taking over their bodies AdvertisementProblem: you’re a fungus that can only flourish at a certain temperature, humidity, location and distance from the ground but can’t do the legwork to find that perfect spot yourself.
A paper, to be published in The American Naturalist’s September issue, explores the astounding accuracy with which this fungus compels ants to create its ideal home. The Ophiocordyceps unilateralism fungus infects Camponotus Leonard ants that live in tropical rainforest trees.
Once infected, the spore- possessed ant will climb down from its normal habitat and bite down, with what the authors call a “death grip” on a leaf and then die. All the C. Leonard ants studied in Thailand’s Khan Chong Wildlife Sanctuary had chomped down on the underside of a leaf, and 98 percent had landed on a vein.
To see just how important this accuracy is to the fungus, the researchers identified dozens of infected ants in a small area of the forest. Those ants that were left where O. unilateralism directed them grew normal, healthy hype (fungal threads) within several days, but those that had never been moved did.
Within a week, the fungus had grown to about twice the length of the host ant’s body and had started sexual reproduction.