Swedish Match test-marketed ZEN six years ago in Colorado; distribution expanded to 11 states in the western U.S. in 2016, and nationwide in April 2019. While ZEN marketing was limited to a website and point-of-sale promotions, press reports (here, here and here) indicated remarkable sales success.
Our group previously published a research article describing how proposed changes in Swedish sinus warning labels would affect tobacco users’ perceptions and use of the products (here). When offered a variety of reasons for using ZEN, participants frequently chose options such as “less harmful…”, “no one can tell when using”, and “to avoid spitting”.
Among current smokers, the top answers were, “less harmful for my health than cigarettes” and “do not cause me to smell like smoke/ tobacco.” Our study was the first to assess interest in and actual usage of a new tobacco product, ZEN nicotine pouches.
ZYN's nicotine pouch is discreet and produces no smoke or any lingering smell. From minty and fresh to sweet and intense, ZYN’s tobacco -free nicotine pouches come in a wide variety of flavors including cinnamon, coffee, citrus, mint, peppermint, spearmint, wintergreen and unflavored.
At Swedish Match, we are inspired and guided by our company vision “A world without cigarettes”. Inhalation of combustibles, whether it comes from tobacco or any other nicotine-containing nightshade plant for that matter, leads to various diseases and eventually to deaths.
At Swedish Match we realize our vision by continuously developing and offering smokers attractive consumer products that do not involve smoke and inhalation. In fact, our outstanding progress whose indelible consumer imprints are most evidently found in Sweden and Norway, in the literature usually referred to as the Swedish experience, are simply far too important for not being shared with the rest of the world.
Simply put, ZEN is a product innovation that we believe has the consumer potential to disrupt the “market monopoly” of cigarettes. Many vegetable plants, belonging to the nightshade family, contain low amounts of nicotine, including potatoes, tomatoes and eggplant.
Swedish experience While total tobacco consumption levels in Sweden are comparable with most other countries in Europe, sinus has continuously gained popularity at the expense of cigarettes. This favorable tobacco consumption pattern, referred to as the Swedish experience in the scientific literature, is now being replicated in Norway, another “submarket”.
Swedish Match assessments concludes that the ingredients, flavors and pouch material used in ZEN present a low level of concern, if any, due to their regulatory status, widespread use and the low levels found in ZEN compared to other consumer products. The ZEN products are frequently tested at Swedish Match laboratory in Stockholm, Sweden, which is accredited in accordance with the International Standard ISO/IEC 17025:2005.
Consumers take a pinch of sinus (or a pouch) and place it in between the upper lip and gum where it is retained for as long as desired before being disposed of. The product has a long history of usage in the Nordics dating back to the early 19th century.
Pregnant or breast-feeding women or persons with a history of unstable heart condition, severe hypertension or diabetes are advised to abstain from nicotine use in any form. Nicotine-containing oral products made by Swedish Match are developed with traditional sinus as a benchmark.
Not for everyone Minors, pregnant or breast-feeding women or persons with a history of unstable heart condition, severe hypertension or diabetes are strongly advised to abstain from nicotine use in any form. Swedish Match applies and adheres to “not for sale to persons under legal tobacco age”.
Indeed, the vast and I mean vast majority of papers are happy puffing on a pod or filling their starter kit with a 50/50 e-liquid bought from the local corner shop, and couldn’t give a flying f**k about what should or shouldn’t be at Paper Expo. Or come to that what brand they should or shouldn’t be buying this week because a few bearded cloud chucking acolytes of some bloke sat on a sofa in front of poly webcam got butt hurt.
Sinus whilst not illegal to use or possess in Europe, is banned from sale, and has been since 1992 following the World Health Organization’s pronouncement that all oral tobacco products were carcinogenic. That announcement has since been challenged vehemently and frequently following very many peers reviewed in depth research which suggests this is most definitely NOT the case.
Sinus is moist tobacco inside a small pouch and the user places it under their top lip. Once moist the pouch, similar to a tiny tea-bag, leeches out the flavor into the mouth, and nicotine directly into the bloodstream through the gums.
Sinus is legal for sale in Sweden home of the ZEN manufacturer Swedish Match. In fact a per-requisite of Sweden joining the EU, was that Sinus remained legal in the country.
I have used the original Sinus in the past, and from what I can remember it did the job but the one I had been’t very tasty to say the least. The ZEN nicotine pouches are clean fresh tasting and if you can get past the tingle, they should work as well for you as they did for me.
Can I share my account with friends and family? Make the qualifying purchase of a specially marked ZEN can and peel the bottom label to reveal a unique reward code.
Login to your ZEN Rewards account and enter the code to collect 15 points. Enter up to 60 codes per month and be on the lookout for chances to earn bonus points.
Your current points balance can be found in the points display box on ZEN .com/Rewards, or in the upper, right corner of the website for easy reference. You can also view your points balance and reward history in My Account.
Your points will only expire if you go 6 months without redeeming any codes. To redeem your points for the reward of your choice, simply add the item to your cart, confirm your shipping information, and submit your order.
You'll receive an e-gift card by email with an activation code and instructions on how to start using it. Then, we’ll send you another email that includes tracking information once your order has shipped.
Yes, if you order a larger reward item and the package is too large to fit in your P.O. Box, it will usually be held at that Post Office location for you to pick up.